Who Wants to be Targeted? Captured? Converted?

Businesses that are trying to generate sales use words like “Target” and “Capture” and “Convert.” It is a very one-sided mindset. And in my opinion, quite dangerous and short-sighted. You might as well just tie me to a chair, force me to watch your ad, and wrestle my wallet out of my hand. Is that how to create a happy…

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@pprlisa (a.k.a. Lisa Dilg of PerkettPR) on Twitter

Real conversations happen on Twitter constantly. And I had the opportunity to extend my conversation with Lisa Dilg of PerkettPR who shared some of her expertise, both professional and personal, about Twitter. [podcast]http://www.howardyermish.com/media/20081021-Interview-LisaDilg.mp3[/podcast] Download the full Interview with Lisa Dilg Tips from Lisa Dilg, PerkettPR @pprlisa – http://twitter.com/pprlisa Find people that you respect and see who they follow. Click on…

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Next Workshop: Using Social Networks to Promote Your Business

If you are in the South Jersey or Greater Philadelphia area, please come to the Burlington County Chamber of Commerce Business Expo on October 22, 2008. The Expo is at the Enterprise Center in Mount Laurel, NJ with the booths open from 10am to 5pm. There are several workshops throughout the day at the expo, featuring my friends Sandy Spadaro…

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Event Reminder: Marketing Your Website – A 12-Step Program

Just a last minute reminder for those of you that live in the Greater Philadelphia Area, I will be speaking at the event for the Women of Wit and Wisdom tomorrow night, Wednesday, September 24th, 2008 at 5:30pm at the Pyramid Club in Philadelphia. Marketing Your Website: A 12-Step Program Is your website simply languishing in the corner, failing to…

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Upcoming Event: Marketing Your Website – A 12-Step Program

For those of you that live in the Greater Philadelphia Area, I will be speaking at the event for the Women of Wit and Wisdom on Wednesday, September 24th, 2008 at 5:30pm at the Pyramid Club in Philadelphia. Marketing Your Website: A 12-Step Program Is your website simply languishing in the corner, failing to deliver on the promise of the…

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Do you feel dirty?

When you help out a salesperson, does it make you feel dirty? Most people have a negative view towards sales people. And no one likes to be “sold.” But everyone likes loves to buy. So would you go out of your way to actually help out someone in sales? Would you help the nice family that owns the wonderful Italian…

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Cost, Credibility and Control

John Jantsch from Duct Tape Marketing brings us this post: The 3 Cs of Lead Generation He talks about blending advertising, public relations and referrals to create a balance between cost, credibility and control. My 2 cents was about making sure that advertising, PR and referrals worked together to create a continuum. Most businesses isolate these activities rather than designing…

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How to Kill Your Email Marketing Campaign

It is pretty simple to do. Here are the steps: Make sure that your email messages are very generic. Send them out too frequently. Add people to your list that haven’t asked. Include everyone in the “To:” or “CC:” fields. Write really long email messages. Since I’m “in the biz,” I frequently stay subscribed just to see what businesses are…

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Free

After seeing the article in Wired Magazine and then this post by Lee Lefever of Common Craft, I started thinking about how long I’ve been recommending this strategy to clients, friends, colleagues, etc. Lee’s point is that they never would have been successful if they took the traditional approach. The funny thing to me is that the free or pro-bono…

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