Businesses that are trying to generate sales use words like “Target” and “Capture” and “Convert.” It is a very one-sided mindset. And in my opinion, quite dangerous and short-sighted. You might as…
Tag: marketing strategy
@pprlisa (a.k.a. Lisa Dilg of PerkettPR) on Twitter
Real conversations happen on Twitter constantly. And I had the opportunity to extend my conversation with Lisa Dilg of PerkettPR who shared some of her expertise, both professional and personal, about Twitter.…
Next Workshop: Using Social Networks to Promote Your Business
If you are in the South Jersey or Greater Philadelphia area, please come to the Burlington County Chamber of Commerce Business Expo on October 22, 2008. The Expo is at the Enterprise…
Event Reminder: Marketing Your Website – A 12-Step Program
Just a last minute reminder for those of you that live in the Greater Philadelphia Area, I will be speaking at the event for the Women of Wit and Wisdom tomorrow night,…
Upcoming Event: Marketing Your Website – A 12-Step Program
For those of you that live in the Greater Philadelphia Area, I will be speaking at the event for the Women of Wit and Wisdom on Wednesday, September 24th, 2008 at 5:30pm…
Do you feel dirty?
When you help out a salesperson, does it make you feel dirty? Most people have a negative view towards sales people. And no one likes to be “sold.” But everyone likes loves…
Cost, Credibility and Control
John Jantsch from Duct Tape Marketing brings us this post: The 3 Cs of Lead Generation He talks about blending advertising, public relations and referrals to create a balance between cost, credibility…
How to Kill Your Email Marketing Campaign
It is pretty simple to do. Here are the steps: Make sure that your email messages are very generic. Send them out too frequently. Add people to your list that haven’t asked.…
Free
After seeing the article in Wired Magazine and then this post by Lee Lefever of Common Craft, I started thinking about how long I’ve been recommending this strategy to clients, friends, colleagues,…