When you help out a salesperson, does it make you feel dirty?
Most people have a negative view towards sales people. And no one likes to be “sold.”
But everyone likes loves to buy.
So would you go out of your way to actually help out someone in sales?
Would you help the nice family that owns the wonderful Italian restaurant by recommending it to a friend?
Would you help your niece or nephew that just graduated college by passing along their resume to a colleague?
Would you help your co-worker by speaking on their behalf to your boss?
No one feels dirty helping out someone they like and trust. So maybe the job of marketing is to create an environment of trust and friendship.