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Howard Yermish

Howard Yermish

Technologist, Photographer, Music Composer, and Human.

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Tag: Marketing

Borders Makes Two Mistakes

Posted on: December 28, 2008 Last updated on: December 28, 2008 Written by: Howard Yermish Categorized in: Writing
Early this morning, I got an email from Borders about a store closing sale. “What? Is Borders closing? OMG! I love Borders! No!!!” Then I realized that it was just for a…
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Do you feel dirty?

Posted on: June 30, 2008 Last updated on: June 30, 2008 Written by: Howard Yermish Categorized in: Writing
When you help out a salesperson, does it make you feel dirty? Most people have a negative view towards sales people. And no one likes to be “sold.” But everyone likes loves…
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