Take Fridays off from Email

On Friday, NPR’s Morning Edition ran the following segment: Can you go a day at the office without e-mail? Employees at U.S. Cellular try to do that every Friday. A policy implemented a few years ago gives workers a respite from the e-mail avalanche. Click to read and listen… Interesting story considering the topic of my recent post about choosing…

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Dream of an Empty Inbox

How many messages are in your email inbox right now? Seriously, I have seen too many people become completely overwhelmed by the onslaught of email. Just because it is digital doesn’t give you an excuse to become an e-packrat. And once your email inbox gets too deep to manage, what do you do? You probably scroll up and down to…

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How to Kill Your Email Marketing Campaign

It is pretty simple to do. Here are the steps: Make sure that your email messages are very generic. Send them out too frequently. Add people to your list that haven’t asked. Include everyone in the “To:” or “CC:” fields. Write really long email messages. Since I’m “in the biz,” I frequently stay subscribed just to see what businesses are…

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What is Bacn?

Most people know what spam is…Viagra advertisement, unsolicited stock tip, lottery winning notification from somewhere in Europe, etc. But what is Bacn? (It’s pronounced bacon, but in Web 2.0 lingo.) Bacn is email that you asked for and perhaps want to read at some point, but it isn’t remotely urgent. Bacn tastes like this: An email from your favorite online…

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Close your email program

Don’t get me wrong, email is a fantastic communication tool and I wish that everyone used email. But too often I see email as a constant distraction. Think about this…You have Outlook open in the background and you start to do some productive work and only 5 minutes later, the new message sound goes off or alert pops up on…

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Get Action from your Email

If you’ve been around email long enough, you have certainly experienced the misunderstandings that email can sometimes cause. But to go even further, how do you make sure that your emails will actually help get things done. The key is to write about one thing per email. From Web Worker Daily’s article “7 Rules for Communicating Clearly and Concisely in…

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CAN-SPAM and Email Marketing

Startup Nation blog has a digestible breakdown of the CAN-SPAM act: How the CAN-SPAM Act affects online marketing

Email Marketing – In the customer's mind

So often, email marketing bugs me. Companies forget that in order for email marketing to really be effective, the customer has to actually be interested in the message. So when I received a short message from Lens.com today, I was totally blown away. No ads, no sales, no special offers, no testimonials, just a short message from another good human….

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Writing Email

While talking to a friend yesterday, we were discussing the whole concept of Email ettiquette. So many people use email but so few are taught how to really use it. Of course, this morning, I found this article from Wired Magazine which has some great pointers. And the New York Times has this article which talks about the lack of…

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