So often, email marketing bugs me. Companies forget that in order for email marketing to really be effective, the customer has to actually be interested in the message. So when I received a short message from Lens.com today, I was totally blown away.
No ads, no sales, no special offers, no testimonials, just a short message from another good human. So after having a fabulous customer experience with a recent order from Lens.com, they have absolutely solidified themselves in my mind as a company that I can commit to in the future.
Thank you, Jennifer Cole.