I hear or see this every day. Business owners know their businesses and customers. They roll their eyes at Twitter and Facebook.
But something has shifted over the last 10 years. The customer demographic is more technologically savvy than the business owner demographic.
So how do you tell someone who has brilliantly run a business for 30 years that online social networks are relevant to his or her business? And to make matters worse, they still aren’t totally sold on the effectiveness of the Internet.
Seriously, how do you help someone who is brilliant see the online world through a 27-year-old’s eyes?
Post your suggestions below, or @hyermish me on Twitter.