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Howard Yermish

Howard Yermish

Technologist, Photographer, Music Composer, and Human.

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Tag: targeting

Who Wants to be Targeted? Captured? Converted?

Posted on: November 5, 2008 Last updated on: November 5, 2008 Written by: Howard Yermish Categorized in: Writing
Businesses that are trying to generate sales use words like “Target” and “Capture” and “Convert.” It is a very one-sided mindset. And in my opinion, quite dangerous and short-sighted. You might as…
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Reaching the Right Audience

Posted on: September 1, 2008 Last updated on: September 1, 2008 Written by: Howard Yermish Categorized in: Writing
It happens at least once per week, if not more. A friend, colleague, client or prospect asks for the silver bullet. “How do I reach my target customers?” The typical answer (old)…
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Extra Step: Purpose

Posted on: April 16, 2008 Last updated on: April 16, 2008 Written by: Howard Yermish Categorized in: Writing
I work with lots of clients on their website strategy. All too often, they want to rush ahead to the visuals. The most crucial step before going to the design is to…
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