Businesses that are trying to generate sales use words like “Target” and “Capture” and “Convert.” It is a very one-sided mindset. And in my opinion, quite dangerous and short-sighted. You might as…
Tag: targeting
Reaching the Right Audience
It happens at least once per week, if not more. A friend, colleague, client or prospect asks for the silver bullet. “How do I reach my target customers?” The typical answer (old)…
Extra Step: Purpose
I work with lots of clients on their website strategy. All too often, they want to rush ahead to the visuals. The most crucial step before going to the design is to…