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Howard Yermish

Howard Yermish

Technologist, Photographer, Music Composer, and Human.

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Tag: seth godin

Who Wants to be Targeted? Captured? Converted?

Posted on: November 5, 2008 Last updated on: November 5, 2008 Written by: Howard Yermish Categorized in: Writing
Businesses that are trying to generate sales use words like “Target” and “Capture” and “Convert.” It is a very one-sided mindset. And in my opinion, quite dangerous and short-sighted. You might as…
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Seth Godin, Sliced Bread and Marketing

Posted on: September 30, 2008 Last updated on: September 30, 2008 Written by: Howard Yermish Categorized in: Writing
If you are trying to get people to pay attention to your products or services, watch this 20-minute talk from Seth Godin. [youtube:http://www.youtube.com/watch?v=xBIVlM435Zg]
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Seth's list of Web 3.0 Applications

Posted on: July 8, 2008 Last updated on: July 8, 2008 Written by: Howard Yermish Categorized in: Writing
In Seth Godin’s latest post Let Me See, Seth lists out 18 ways that you could mashup data and present it in ways that are useful and very powerful. This got me…
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Make big promises; overdeliver

Posted on: May 19, 2008 Last updated on: May 19, 2008 Written by: Howard Yermish Categorized in: Writing
Seth Godin brings us this post: Four Big Words. As he points out, over delivering is hard. Really hard. In fact, it can be hard just to deliver consistently. The key is…
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Too much noise?

Posted on: May 15, 2008 Last updated on: May 15, 2008 Written by: Howard Yermish Categorized in: Writing
First, go read Seth Godin’s post: Signal to noise I agree, it is too much. Why has is gotten so loud? The answer is simple: Web 2.0 enables conversations and the more…
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One Gift – Two Books

Posted on: April 27, 2008 Last updated on: April 27, 2008 Written by: Howard Yermish Categorized in: Writing
When I gave my presentation at my local BNI chapter two weeks ago, my speaker gift was a little different. I purchased two copies of “The Dip” by Seth Godin. I instructed…
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What is Squidoo?

Posted on: April 26, 2008 Last updated on: April 26, 2008 Written by: Howard Yermish Categorized in: Writing
Brain child of one of my favorite authors, Seth Godin, is Squidoo. Read and learn. Squidoo concept: Everyone is an expert on something. How can Squidoo benefit you? By creating a “Lens”…
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The Right Way

Posted on: April 7, 2008 Last updated on: April 7, 2008 Written by: Howard Yermish Categorized in: Writing
Steve Jobs knows how to get things right. When he lowered the price of the iPhone 2 months after its introduction, he heard the customer complaints and posted this open letter. And…
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Really Bad PowerPoint

Posted on: March 26, 2008 Last updated on: March 26, 2008 Written by: Howard Yermish Categorized in: Writing
Most business professionals abuse PowerPoint. It’s just too easy to do. Author Seth Godin’s Really Bad PowerPoint post on this topic hits the nail on the head. Business Week has a great…
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