When I gave my presentation at my local BNI chapter two weeks ago, my speaker gift was a little different. I purchased two copies of “The Dip” by Seth Godin. I instructed the winner that one was him to read and the other copy was for his best client.
(I got some strange looks at first, but I’m used to that by now.)
See, the whole point about books with interesting ideas is that you share them. Once you have read it, you pass it along. Let the idea spread. If you ever decide to read the book again, buy another copy and then pass it along again. (Rinse, repeat.)
Good ideas get better when they spread.