Category: Writing (page 4)

Here is the thing about ratio. You want to have the ratio of followers (those who follow you) to those you follow as 1:1 or better. If you have 20 followers and you are following 10 people, your ratio is 2:1. New users to Twitter typically have the reverse – 10 followers and following 20 – 1:2. If you are trying to follow tons of people, Twitter “stops” you at 2000 people (a ton) that you can follow. So once you follow 2000 people, you will need to have 2000 people following you before you can follow more people.

Every time I receive an email marketing message, there is a cumulative psychological effect. This can be positive or negative. In an effort to improve your email marketing efforts, you need to stop thinking about the size of the list and focus on one perfect customer.

I’ve been using TicketLeap for my events for over a year now and I’ve been very happy. It doesn’t matter whether your event is for 5 or 5,000 people and there are no ongoing monthly fees. They are an Internet company, but located locally in Philadelphia, founded by a couple of Wharton graduates. So if you are having an event, give them a try.

Looking at Mashable’s recent post 5 Simple Tools for a Paperless Office, it struck me that they left out something very important. You have to engineer your business processes to stop generating new paper. So my simple tip is don’t have a printer.

It is hard to fight the default behavior. Most people like toasted bagels. The person behind the counter, faced with a rapidly growing line is looking for ways to speed things up, so he skips a step or two. It is only a bagel.

Short and to the point, Gina Trapani presents a concise opinion on Steve Jobs’ open letter “Thoughts on Flash.” Jobs’ letter could be rewritten from a developer to Apple, and I hope…

Right now, people are questioning whether the benefits of Facebook (finding old friends, extending relationships, casual communication, entertainment, social recommendations, and the spread of ideas through a viral network) outweigh some of the privacy settings.

Last week I watched many people post and re-post about the latest concerns over privacy on Facebook, encouraging everyone to change yet another setting. This was a knee jerk reaction that reminded…

What really interests me (and hopefully interests you) is precisely why a mobile device like an iPhone or BlackBerry can make your work life better: more productive, more flexible, more relaxed, etc. So let me give you the basics. (This post is a follow-up from my presentation at the Business On-Demand 2010 Business Conference.)