Businesses that are trying to generate sales use words like “Target” and “Capture” and “Convert.” It is a very one-sided mindset. And in my opinion, quite dangerous and short-sighted. You might as…
Author: Howard Yermish (page 15)
The Power of One
Tomorrow, this country will elect a new president. Every citizen has a responsibility both to the country and themselves to go vote. Simple. Our country has had a strange past when it…
@pprlisa (a.k.a. Lisa Dilg of PerkettPR) on Twitter
Real conversations happen on Twitter constantly. And I had the opportunity to extend my conversation with Lisa Dilg of PerkettPR who shared some of her expertise, both professional and personal, about Twitter.…
Next Workshop: Using Social Networks to Promote Your Business
If you are in the South Jersey or Greater Philadelphia area, please come to the Burlington County Chamber of Commerce Business Expo on October 22, 2008. The Expo is at the Enterprise…
Old Friends, Good Music
Sometimes the Internet brings you something that you didn’t realize that you needed. This time the magic came courtesy of Facebook. An old friend from Eastman, Alex Freeman, sent me a little…
Media Day Seminar Post
This post is specifically for all of you who attending the Burlington County Chamber of Commerce Media Day event. You should have a handout for the session, but since just about everything…
Why Should I Follow You?
Beth Harte (@BethHarte) from The Harte of Marketing brings us the following post about the culture of Twitter: Who are you? And why should I follow you? In a nutshell, she wants…
Media Day – Friday Oct. 10th
If you are in the South Jersey or Greater Philadelphia area, please come to the Burlington County Chamber of Commerce Media Day – Using Media in an Online World. I’m very excited…
My Sister got an iPhone
My sister got an iPhone today. Naturally, she asked me for some recommendations. So while I was typing them up for her, I might as well share them. (Please note that many…
Seth Godin, Sliced Bread and Marketing
If you are trying to get people to pay attention to your products or services, watch this 20-minute talk from Seth Godin. [youtube:http://www.youtube.com/watch?v=xBIVlM435Zg]