Recently, I answered the question posed on LinkedIn, “What are some suggestions for creating a Facebook Fan Page for a business that will stand out?”
A bunch of good suggestions were posted. My answer to this was as follows:
It isn’t so much about the features. Instead it is about the engagement with customers. Many users do not want to install additional applications so if your fan page requires this, it may potentially turn off users.
Post content that your audience wants and can engage with. Be there and respond to questions and feedback from customers. Make sure to balance the number of posts and updates so you don’t annoy your audience and send them away.
Finally, if you have created a really great piece of content (video, article, etc.), encourage your audience to share the content to their own networks. Remember that a Fan page isn’t about broadcast; it is about stimulating natural conversation.
What are your suggestions?