Blog comments and posts

John Jantsch of Duct Tape Marketing posts about how Posting relevant comments on blogs is networking.

There are many ways to do networking on the web but I happen to think one of the easiest is to participate in blogs you enjoy by frequently posting relevant content. Blog comment posting is very much like standing around chatting with a group of folks at a networking event (except you don’t have to balance the Swedish meatball plate on your wine glass.)

It is not an easy or quick method, but over time I can see how developing a mesh of posts, comments and links will create a community around a specific topic. Everyone in the community will benefit from the conversation. And having links from many different sites back to your own site create a natural improvement in search engine ranking.