Who Wants to be Targeted? Captured? Converted?

Businesses that are trying to generate sales use words like “Target” and “Capture” and “Convert.” It is a very one-sided mindset. And in my opinion, quite dangerous and short-sighted. You might as well just tie me to a chair, force me to watch your ad, and wrestle my wallet out of my hand. Is that how to create a happy…

Read More→

Next Workshop: Using Social Networks to Promote Your Business

If you are in the South Jersey or Greater Philadelphia area, please come to the Burlington County Chamber of Commerce Business Expo on October 22, 2008. The Expo is at the Enterprise Center in Mount Laurel, NJ with the booths open from 10am to 5pm. There are several workshops throughout the day at the expo, featuring my friends Sandy Spadaro…

Read More→

Quote: John Cleese

“I find it rather easy to portray a businessman. Being bland, rather cruel and incompetent comes naturally to me.” — John Cleese