Overheard: "Not Losing"

Listening to NPR on my way to work this morning, overheard:

“In this economy, not losing is the new winning.”

Sounds like “head in the sand” tactics to me, which is of course ironic because the story was about Ocean City, Maryland. If most businesses are thinking “not losing” then only a few will be thinking, “winning.”

Sounds like a huge opportunity to me.