Who cares about your "About Us" page?

Every website has an “About Us” page. But seriously, who really cares about the “About Us” page?

The answer is simple: people care about themselves. So typically the site owner cares about the “About Us” page. Zero value to the target audience of the site.

I think that there is a better way. Reshape the “About Us” into a page about conversation and personality. What do I mean by this?

  • Obviously, you will still include the actual “About” information just in case someone goes to the page.
  • Include links to your social networking profiles. (Twitter, LinkedIn, Facebook, Flickr, etc.)
  • If you are an expert on a particular subject, post links to published articles or reviews or talks.
  • Include links to your favorite stuff: RSS feeds, podcasts, Flickr pools, YouTube channels, etc.

Just remember that most people don’t really care about you. They care about whether they can relate to you, so let your personality be part of the page and make sure to encourage conversation.