Event Reminder: Marketing Your Website – A 12-Step Program

Just a last minute reminder for those of you that live in the Greater Philadelphia Area, I will be speaking at the event for the Women of Wit and Wisdom tomorrow night, Wednesday, September 24th, 2008 at 5:30pm at the Pyramid Club in Philadelphia. Marketing Your Website: A 12-Step Program Is your website simply languishing in the corner, failing to…

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Keys to your Domain

Check out my post on the World Wide Web Communications company blog: Keys to your Domain Just to add as a side note, you can use QuarkBase to help research the whois information about your domain.

Upcoming Event: Marketing Your Website – A 12-Step Program

For those of you that live in the Greater Philadelphia Area, I will be speaking at the event for the Women of Wit and Wisdom on Wednesday, September 24th, 2008 at 5:30pm at the Pyramid Club in Philadelphia. Marketing Your Website: A 12-Step Program Is your website simply languishing in the corner, failing to deliver on the promise of the…

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Favorite Application: xScope

Even though my day to day has more to do with strategizing with clients, I still love to roll up my sleeves, fire up my graphics programs and code editors, and get under the hood for some good old fashioned website development. With that in mind, one of my favorite tools is Iconfactory’s xScope. Think of xScope as a graphics…

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Extra Step: Purpose

I work with lots of clients on their website strategy. All too often, they want to rush ahead to the visuals. The most crucial step before going to the design is to define the purpose for the site. The problem is that clients create a broad definition of the purpose of the website. Typical example: Generate sales leads Provide customer…

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