Eye on the Prize

Check out my post on the World Wide Web Communications Blog: Eye on the Prize In summary, it is all about the purpose of your website, which is really to convert a stranger into a customer.

Extra Step: Purpose

I work with lots of clients on their website strategy. All too often, they want to rush ahead to the visuals. The most crucial step before going to the design is to define the purpose for the site. The problem is that clients create a broad definition of the purpose of the website. Typical example: Generate sales leads Provide customer…

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