purpose – Howard Yermish

Eye on the Prize

Posted on: April 18, 2008 Last updated on: April 18, 2008 Written by: Howard Yermish Categorized in: Writing

Check out my post on the World Wide Web Communications Blog: Eye on the Prize In summary, it is all about the purpose of your website, which is really to convert a…

Extra Step: Purpose

Posted on: April 16, 2008 Last updated on: April 16, 2008 Written by: Howard Yermish Categorized in: Writing

I work with lots of clients on their website strategy. All too often, they want to rush ahead to the visuals. The most crucial step before going to the design is to…